WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
All major search engines such as Google, Bing and yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search add.
An SEO expert is a person who is trained and skilled to research and analyze trends in search engine algorithms and find the best practices to improve ranks of any website in the search results. Surely enough, the SEO expert finds out a number of flaws in some company websites that are taking it down the ranks. Once it takes care of these then finds those website drawing in more revenue than it ever did before.