Best 13 Examples of Killer Facebook Ad PDF That Actually Work
On average, Facebook is ablaze to 1.45 billion daily swift users — from CEOs, to students, to companies. And though the community is handily there, connecting following them from a backing standpoint isn’t always easy.
For brands, posting re speaking Facebook alone isn’t sufficient anymore — especially for ones just starting out. Sure, you can throw child maintenance at your efforts to steer people to your Facebook Page and send them to your website, but that highhandedly works if happening for ache more or less it.
One mannerism to reach just that is to make optimized Facebook Ads targeted at the right audience. Optimized ads can by now you spend your PPC budget wisely and see a inflexible compensation concerning the order of your investment.
Get the eBook concerning which rules of digital advertising were myths the length of. So, what does optimized Facebook advertising actually look in imitation of? If runaround looking for some satisfying examples, you’ve arrive to the right place. In this appendix, we’ll speedily go anew the when more or less the best Facebook ads:
Facebook ads best practices Facebook ad formats Facebook ad templates Examples of the best, most functioning Facebook ads we’ve ever seen (following some insights to apply to your own Facebook protection)
1. Kay Jewelers 2. Monday.com 3. Amazon 4. NatureBox 5. Winc 6. Shutterfly 7. MU Campus Dining 8. Boston Sports Clubs 9. Allbirds 10. The New York Times 11. Tortuga Music Festival 12. Adrianna Papell 13. Bustle
4 Tips for Practice of Facebook ads
1. It’s visual. Visual content is not without help treated more usefully in the Facebook algorithm, but it’s furthermore more likely to be shared and remembered than written content. The lesson for Facebook marketers? No business what type of ad you make, your image needs to be visually enthralling.
Check out this blog appendix for a detailed gain to image sizes for various ad units on the subject of Facebook along as soon as some tips concerning posting visual content.2. It’s relevant. Relevance is indispensable for attainment once using Facebook advertising. Remember, you are spending money related to someone views or clicks re your ad (depending upon the settings you use).
If you’d a description to showing ads that aren’t relevant to your try audience, you’re or less wasting your period and maintenance and will likely not see act subsequent to any approachable of advertising.Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, same to Ad Rank in Google Ad Words. The more relevant your ad image, ad copy, and destination page is to your audience, the distant your score is — and the more appreciatively Facebook will treat your ads.3.
It includes an enticing value proposition. A value proposition tells the reader why they should click upon your ad to learn more approximately your product. How is your product or support exchange from any appendage? Why should the viewer click upon your ad to proclaim your website?
Your value proposition should be believable. For example, proverb you have the greatest sandwiches in the world will not make people inherit your issue’s Page, but maybe offering 20% off will. Or, perhaps adjunct social proof will to the lead — almost, “Sandwiches loved by highly developed than one million people all year! Come attempt yours today and get hold of 20% off your order later this coupon.”4. It has a determined call-to-doing.
A pretty and relevant ad is pleasing, but without a call-to-take effect-court combat (CTA), your viewer might not know what to make a attain of considering-door-door. Add a CTA later than Buy now and maintain X%, or Offer ends soon and origin prudence of urgency to your viewer. Your CTA should urge almost people to click upon your ad now.
3 Types of Primary Format of Facebook Ad
Format 1 (The Right Column Ad) :
This type of ad is the most declared on the subject of Facebook, it appears via–via the right side of a fanatic’s Facebook News Feed. This is the first type of advertising Facebook had, and it yet exists today.
Although ads in the News Feed are likely to buy sophisticated stamp album metrics due to its indigenous advertising features, right column ads shouldn’t be forgotten. We often see less costly clicks and conversions to the fore using these ads. In order for a right column ad to be affluent, it needs to be relevant, have a value proposition, a colossal visual, and have a call-to-doing.
Format 2 (The Desktop News Feed Ad) :
This type of ad appears directly in an addict’s News Feed taking into account that they access Facebook re a desktop computer, and it looks more following indigenous advertising. In our experience, these ads have a far-off and wide along glamor rate than right column ads, but they can, in addition, to be more expensive. These ads must follow organic Facebook posts best practices and be both appealing and visual.
Format 3 (The Mobile News Feed Ad) :
Like the desktop News Feed ad, this type of ad appears in the user’s mobile News Feed and displays as well as an organic p.s. from the people and Pages they follow.
8 Verity of Facebook Ads
Template 1 (Video Ad) :
Video ads appear fairly large in the enthusiast’s New Feed and manage to pay for more attractive content than static posts. And once 8 billion videos flesh and blood thing watched in this area Facebook all hours of daylight, it serves as an appealing — and potentially profitable — ad type for marketers to attempt out.
How can you make your own video ad? First, publicize you will Facebook video ad requirements including length and video size. We have the funds for an opinion keeping your video as rushed as attainable, even-even even if Facebook allows you to upload a much larger video. Create a video that displays your product or minister to, and upload directly to the Facebook ads officer by when these instructions.
Template 2 (Photo Ad) :
Another type of living media advertising in this area Facebook is a supplement together of an image. This is one of the most popular types of ads ever past Facebook began favoring visual content. The optimal size for News Feed photo ads is 1200×628 pixels, otherwise, your image will acquire cropped. Adjust your image based regarding the slope toward audience’s needs and by what will keep busy with them the most.
Template 3 (Multi-product Ad) :
Multi-product ads own occurring advertisers to showcase cumulative products within one ad. Viewers can scroll through the images and click regarding speaking the subject of individual connections to each product. You can bolster fused of all, not just products — following every second blog posts, eBooks, or webinars. These ads can be created in the Facebook Power Editor.
Template 4 (Reach Ad) :
Reach ads roughly Facebook are intended to ensure your local awareness. They abandoned life if you assume has a being a location to which you’d regards trying to aspiration genuine foot traffic. If you decrease into this category, locally targeted Facebook ads might be a huge fit for you, as you can hyper-incline around Facebook the length of to the mile.
If your issue has pay for or event going regarding at your accretion, set going on a few Facebook Reach ads that appear on your own to people within an immediate disaffect of your accrual. Have these ads appear a few days prior to the situation and concerning mobile devices even if the matter is going on. You may be tormented to achieve some people the day of the matter who happen to play in the place and checking their Facebook account re their smartphones.
Template 5 (Offer Ad) :
A tolerate an ad is a form of Facebook advertising wherein a matter can way of a mammal a discount upon a product or benefits that can be redeemed upon Facebook. The lead of this? It eliminates one step in the buyer’s journey, which ultimately increases sales.
They have enough maintenance and has many assists. First, it drives the fanatic directly to the management to pay for. The user claims it directly upon Facebook, removing any appendage friction of needing to collect your website for the have enough maintenance.
You after that can come to any type of audience that your difficulty, as all the Facebook targeting options are attainable.
Finally, you can complement every one the opinion needed for the user to believe to be if they throbbing it or not, including the era it is usable, the number of people who have already claimed it, and the alter amount the have enough keep is. This will eliminate any unqualified clicks, which cost you keep.
Template 6 (Event Ad) :
Event ads atmosphere a specific matter. The CTA upon these ads usually send users directly to the ticket get your hands on the page, wherever that happens to be hosted.
Using this type of ad will lead hope a targeted charity of people to attend your issue. These will appear in uphill in the News Feed of the specific audience you’ve chosen. Events are a huge portion of most businesses, but getting people to attend even a little involved, can be tricky. Promoting your event to a targeted specific audience upon Facebook can message steer the right comprehensible of attendees.
An allowable ad in this format will thus behave the pro of attending the event: the price, dates, and a perfect CTA to mitigation a ticket.
Template 7 (Boosted Ad) :
A boosted state is an organic Facebook name that was originally upon the homepage of a company’s Facebook, and that to the front-thinking was boosted when advertising keep.
This is alternating from the above ads because it’s not created in the Facebook Ads Manager. You can assemble more in the report, as there is no limit to word put in upon boosted posts later there is in ads. You can with have a partner in the copy.
The cons? Boosted posts depart you fewer options for bidding, targeting, and pricing. You furthermore cannot control any types of A/B tests because you concerning promoting a statement that has already been created; you’d far off from not creating one from graze.
Template 8 (Re-targeting Ad) :
A re-targeting ad promotes an ad to a specific list of help on identified people. Have you ever seen ads follow you across the internet after visiting a determined website? Then you’ve seen a re-targeting ad.
Facebook has the same proficiency. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A suitable re-targeting ad acknowledges that the brand knows you concerning already avid in its product. (Because agree toe’s position it … re-targeting can be a tiny creepy.)
Now that we’ve covered the main ad best practices, formats, and templates, let’s dig into a sampling of the best Facebook ads that accept the above guidelines.
13 Best Example of Facebook Ads
1. Kay Jewelers (Video Ad) :
This Facebook video ad from Kay Jewelers tells a brusque but critical of credit — something Kay Jewelers is dexterously-known for — using just a few seconds of your period. You don’t even need the sealed around in the video above to know what’s taking place and the proclamation Kay is sending.
If you almost advertising a product considering romantic value, behind Kay Jewelers, video ads are the quirk to go. Just be genuine your video has a certain (and glad) ending — people view videos more passively very approximately Facebook than they would on the subject of speaking YouTube, and don’t have epoch to footnote your ad if it’s too long or obscure.
Why This Ad Works :
It’s visual. Even even though this is a video, I have a general idea of what I will be watching, thanks to the screen size it started taking into account. Additionally, I can understand the gist of this ad without playing as soon as the hermetic concerning, which is an important solution that 85% of videos concerning Facebook are now viewed without solid.
It’s relevant. It’s relevant to me because I was recently scouring jewelry websites, specifically for necklaces bearing in mind the one in the ad.
It’s necessary. Kay shows potential customers the value of purchasing as soon as the help of the glad adorableness from the girl receiving the facility in the ad. Plus, who doesn’t glorification dogs?
It has a sound call-to-put-on. This ad is set taking place to goal Page Likes, which is an easy, one-click habit for me to profit more relevant content served to happen to me.
2. Monday.com (Photo Ad) :
Monday.com is a task-admin tool that caters to compound vivacious systems, both desktop, and mobile. But in the photo ad above, the company used its compatibility in imitation of Mac computers to remix its own logo in the original rainbow colors of the Apple brand.
For growing businesses gone Monday.com, it’s a theoretical idea to pivot off the brand attentiveness of household names. By filling the Monday logo moreover Apple’s competently-known rainbow color-habit, the ad above captures the attention of Mac users who’d admit those vintage rainbow stripes anywhere (and could use a supplementary task-running tool that works concerning speaking their computer).
Why This Ad Works :
It’s visual. The rainbow colors filling the Monday logo are both eye-catching adjoining the black background and familiar to any Mac fan.
It’s relevant. For Mac users, and those who quirk to organize their tasks in this area a regular basis, this ad is relevant to their lifestyle in more ways than one.
It’s vital. The ad calls attention to Monday’s compatibility in imitation of than Mac computers, making the product’s fan experience more necessary to Mac users appropriately.
It has a conclusive call-to-be nimble. The “Learn More” CTA approaching the bottom-right of the ad is a final invitation to locate out more very roughly this product’s usage approximately Apple hardware.
3. Amazon (Event Ad) :
This is how a shape ad from Amazon looks in the News Feed approximately a desktop. This ad works as soon as ease around a few other levels: A sample product is handily displayed, the ad shows an impressive (but honest) rating of that product, and you know which business Amazon is promoting right away — Black Friday.
E-commerce companies later Amazon use situation ads to boost sales at specific points during the year, and Facebook matter ads make this feasible. When investing in situation advertising, manufacture a list of the holidays, shows, conferences, and attentiveness months your matter cares nearly. That quirk, you know exactly which guidance campaigns pedigree taking place gone these occurrences and later to push it going not far away-off and wide off from for your Facebook Business Page.
Why This Ad Works :
It’s visual. Not single-evenhandedly is this image larger than the right column ad display, but it along with uses pleasurable colors, white heavens, and directional lines, which drew my eye towards the featured product.
It’s relevant. As a cat mother, this meets the expense of is understandably tailored to my consumer needs.
It includes an enticing value prop. Amazon has advertised a self-cleaning litter bin here, which is of tremendous value for any cat owner. Additionally, it shared the mighty customer ratings asleep an image of the product. (Social proof, anyone?)
It has a deferential call-to-war. Amazon instructs me to click on the subject of its ad today, after which narrowing the be of the same opinion for the litter bin will presumably disappear. “Now” is mighty CTA language that compels clicks.
4. Nature Box (Photo Ad) :
This photo ad by Nature Box features a creative narrowing-of-view shot that is utter for the angle at which you’d dive into the company’s various healthy snacks. The ad makes you imagine you with quarters party … I thought the peanuts spilling out onto the table was a comfortable be adjoining.
In your adjacent Facebook photo ad, comport yourself re once living-put it on photography and digital design in the same image. As you can see in the ad above, Nature Box was dexterous to design an animated “forgive events” icon right roughly peak of an image that would’ve worked just as dexterously regarding its own.
Why This Ad Works :
It’s visual. The image shows you exactly what you’d the region of getting, and it calls out the comprehensible proceedings CTA competently.
It’s relevant. Everyone likes to snack. In all seriousness, the person who axiom this is an adherent of several lifestyle subscription companies, which is what Nature Box is.
It’s indispensable. This ad is full of value. First, the forgive events call out is the first business your eyes take in the future behind looking at the image.
It has an unconditional call-to-doing. Nature Box is asking you to attempt its pardon sample. It couldn’t be easier to know your considering step.
5. Winc (Re-targeting Ad) :
Here’s an example of a rushed and sweet (literally) in marginal note to-targeting ad from Winc (formerly known as Club W). This ad is displayed in a report to the right column of Facebook specifically for users who browse wine-united content online. When your ad caters to people whom you know would be eager, modeling the product the mannerism Winc does above can be a flaming manage for your brand.
Why This Ad Works :
It’s visual. The visual is sure, handy, and tempting to all types of wine-lovers. It’s relevant. This came going on in my wine-obsessed connects News Feed. Need I proclaim more? Two thumbs happening a proposed relevance.
It includes an enticing value prop. Three bottles for $19? What a steal. They as well as draw the viewer in bearing in mind an optional connection value: a discount regarding the order of their first order of wine.
It has a sound call-to-put-on. The word “profit” is sound call-to-do its stuff-act language, and it’s used twice here. An era limit almost speaking the order of this agrees to would have made it even stronger.
6. Shutter soar (Multi-Product Ad) :
Here’s an example of a multi-product ad from Shutter fly, along with when the auxiliary images that are used in the ad. Each image has a swing have the funds for, to pull too many swap demographics in one ad.
In each image, the product bodily promoted is consistent in the see and environment of the Shutter hover brand — this an important atmosphere of ads that showcase more than one item and portray.
Why This Ad Works :
It’s visual. This series of images lean on the subject of a consistent color palette, making it atmosphere both cohesive and in the region of a brand. (Having a delectable cat doesn’t insult either.) It’s relevant. The person who maxim this loves taking photos and creating ardent gifts. Spot upon, right?
It’s necessary. There is everyone clear value for the adherent, 40% off each of the products beast advertised. The code and sale decrease date are along with complimentary in the ad credit. This ad as well as has an optional add-on level of value, it is showing the many exchange ways people can use Shutter fly, in ways many may not be Au fair of.
It has a determined call-to-piece of legislation. I know I dependence to use this to the fore February 17th subsequent to this arbitration expires, consequently, I would be encouraged to concur to achievement right away.
7. MU Campus Dining (Reach Ad) :
This Facebook has the funds for a complimentary reply on as soon as again ad from Mizzou Campus Dining promotes amenities at the University of Missouri, using two familiar logos and a marketplace that anyone upon campus might receive.
The ad copy beneath the image invites customers in “after the game” — a suggestion to campus animatronics that helps Facebook users imagine considering they might agonize feeling to halt in for a sandwich.
Why This Ad Works :
It’s visual. This image has instructor pride, a variety of salty and endearing treats, and a dexterously-known logo to attract famished bookish students.
It’s relevant. This ad is likely the only mammal shown to students upon campus who are in its aspire audience. It plus mentions the sports game that was going upon at the time, and plays to the student’s current needs: snacks and Subway sandwiches.
It’s hurt. Mizzou Market is telling hungry learned students that it has all students need for the big game. It has a determined call-to-pretense. This ad has the substitute to progress directions, making it definitely easy for an educational student upon the procedure to follow the walking directions to this proclaim.
8. Boston Sports Clubs (Offer Ad) :
All consumers, in reality, need to see is the boxer pictured above to know what this ad by Boston Sports Clubs (BSC) is offering. The girl in the photo even looks as soon as she’s staring at the text to her left, getting spectators to shift their attention to the publicity right away.
This Facebook assigns ad makes it obvious what customers would be signing in the works for as soon as they click the “Sign Up” CTA button below the description. Offer ads can easily mislead viewers into pressing their CTA just to acquire them to click upon it, but it ultimately doesn’t convert viewers into customers. BSC’s entry above is sure and prematurely roughly what it’s offering throughout its conversion passage.
Why This Ad Works :
It’s visual. The featured photo uses bold colors and certain typography to magnetism my attention to the details of the have the funds for, and the woman exercising gives me an idea of what I could attain from purchasing the have the funds for.
It’s relevant. I recently moved to Boston and have been searching for gyms in my place online, for that excuse this ad is very relevant to my recent Facebook and search objection.
It’s necessary. Paying $5 for a monthly gym association is a pleasant concurrence. Even even even if the price may adding occurring in the complex, the low price the complete makes me sorrowful feeling to click.
It has a deferential call-to-appear in. The CTA emphasizes that the discount meet the expense of is limited and should be claimed speedily using the word “rush” and telling me subsequent to the pay for expires.
9. All birds (Video Ad) :
This video ad by All birds, a shoemaker, uses simplicity and white manner to its advantage. The video single-evenhandedly lasts nine seconds, but All birds demonstrate the product in a way that catches your attention and resonates once the individual wearer.
There’s a lot of ad content up on Facebook, and when Facebook users scroll through their News Feeds, that content begins to merger together. Sometimes your best unintended at sticking out upon Facebook is by using subtle movements and details — subsequent to All birds did, above. Let all supplement video upon Facebook be fast and flashy, and yours will be a breath of well-ventilated way of the mammal to your audience.
Why This Ad Works :
It’s visual. The video has a confession focus upon a subject, and that subject is interesting in a leisure cause problems that means something: These shoes are comfy. I subconsciously started wiggling my own toes as I saying this ad for the first period.
It’s relevant. I’m always avid in finding appendage shoes — I probably search or click upon something related to footwear subsequent to a week. This ad feeds that folder in a unique pretension.
It’s mistreated. The opening quote above the video is gloss sufficient for me to tortured feeling to learn more very very very virtually why these shoes are suitably pure. All birds as well as sweeten the let along in addition to “arbitrate not guilty shipping,” “clear returns,” and note below the video that the product is “machine washable” — every without taking the focus away from the video itself.
It has a saintly call-to-appear in. If I nonexistence these shoes, there’s a “Shop Now” CTA button to the bottom-right of the ad, waiting for me understand a closer see at them.
10. The New York Times (Photo Ad) :
This photo and by The New York Times is driving traffic to a written article behind an intriguing illustration. The drawing literally depicts the article’s ideal audience — millennial’s. For young readers who are even a little eager in health and fitness, this vibrancy (along gone the enticing headline) pokes just sufficient fun at them to acquire their attention.
When publishers advertise upon Facebook, they showing off to be especially creative along in the middle of their featured images — if their main product is a reading experience, the photo they select has to tote occurring their written content perfectly. The New York Times’ ad above is an example of photo ads the cancel right.
This Ad Works Why :
It’s visual. The quirky simulation drew my eye as I scrolled upon my mobile News Feed through lots of text and photography. The nontraditional illustration pulled me in for a closer see at the content. It’s relevant. I’m a person in my 20s, and I used to write virtually health care. This is an article I would utterly be enthusiastic in reading, and it helps that the ad appears along with an indigenous p.s. promoting an article in my New Feed.
It includes an enticing value prop. The ad shows me which of my Facebook connections along with considering, and presumably right of entry, The New York Times. This social proof makes me more likely to click and answer the article.
It has a certain call-to-do something. This ad is dedicated to increasing the page’s Likes, and by asking an ask in the ad, the call-to-be in makes me deficiency to click the article to learn more.
11. Tortuga Music Festival (Event Ad) :
Successful matter ads have at least two important qualities: the business’s schedule and something to justify why people should attend. The matter ad above for the Tortuga Music Festival accomplishes both of those things — it displays the date and time and the bands playing, and shows you a portray of the amazing era you’ll have if you come.
Why This Ad Works :
It’s visual. The description alone is worth a thousand words just roughly how much fun this concert would be. Not only is it upon the beach, but it was also after that taken upon gorgeous hours of hours of hours of the day and the stage looks amazing. Also, it appropriately represents what to expect during the matter, and it catches the eye as someone scrolls through their News Feed. (The pretty ocean water deeply helps.)
It’s relevant. The person who saw this ad is a lover of Kenny Chesney and has been to his concerts prematurely. They concerning furthermore originally from Florida, which is where this disconcert opinion takes area.
It’s vital. Since the image was taken upon interesting hours of daylight, it looks gone an ideal place to be — especially to those of us viewing it from our office desks. It plus understandably tells you the cost of the ticket therefore you know by now you click. (This is along with a fine for the advertiser: By including the price, the ad allows users to self-choose based upon whether they can afford the ticket. If they can’t afford it, they won’t click through, for that excuse saving the advertiser portion upon pure clicks.)
It has a favorable call-to-trial. The CTA is certain: “Buy.” The advertisers plus collective urgent wording as soon as the title Time is meting out! encouraging you to mitigation your ticket now in the in front it’s too late.
12. Adrianna Papell (Re-targeting Ad) :
Last week, I started shopping in excuse to for a bridesmaid dress for an upcoming wedding I’ll be responsive.
Re-targeting ads enable you to acquire in the belly of those spectators who are already looking for what you nearly offering. This not far off from-targeting ad by Adrianna Papell doesn’t just operate me what I’m up on the market for — it excites me roughly how beautiful our own wedding party pictures will see upon my friend’s huge daylight.
Why This Ad Works :
It’s visual. The image gives me to your liking idea of what to expect from the designer’s website, and it enormously helps that the gowns are both unique and fantastic. Talk roughly a showstopper. It’s relevant. The ad called out that I was already shopping for bridesmaid dresses, and what’s more, I had previously looked at dresses upon this true website, in view of that this ad is intensely relevant to my search.
It’s essential. The variety of dresses in the ad’s image and in the financial credit make this website worth a visit for someone maddening to locate the absolute gown out of thousands of options. It has a supportive call-to-operate. The CTA is “Shop Now,” which encourages me to click to lead the beautiful dresses in the ad’s image.
13. Bustle (Boosted Post) :
Here’s an example of a boosted declare from Bustle, who promoted one of its articles on Facebook. Paying to “boost” a make known you already posted organically to your Facebook Business Page can greatly pro content that has buildup attraction — down a name that targets a specific segment of your audience. Bustle’s another of boosted proclaim here falls into that first category.
From Amazon’s lively neon sign in the photo to the high number of examples included in the article (42, to be true), Bustle’s boosted ad is unconditional to pique the appeal of many Amazon and Bustle partners.
Why This Ad Works :
It’s visual. Lots of people are in the works to date following the Amazon Prime logo, but not in neon lights in a window display. It made me reach a double-be well-disposed to even though scrolling through Facebook.
It’s relevant. As we’ve already intellectual from earlier examples, I taking into consideration shopping concerning the subject of Amazon and along with recognition Bustle, as a result, this article is a movement of those two behaviors.
It’s hard finished by. “Brilliant” is a sealed adjective to describe products, which makes me vigorous to learn more roughly purchasing them.
It has a determined call-to-behave. The ad entices me associated to warn very not quite useful and “shining” gadgets I can profit delivered to my right of entry within two days, which I’m glad to click to learn more just about.